FINDING NORMAL.
There is no
doubt that one of the hardest hit sectors, during the Covid 19 period, is
undoubtedly entertainment. From the closure of bars, restaurants and the ban of
gathering of more than 15 people. Artist have been left stranded. The
government tried to cushion the blow by enticing them to keep on producing
content relevant to the pandemic (for a stipend). But we are slowly coming to a
realization that we might need to adapt to a new normal.
Artists will still remain artists meaning that they will keep creating new
content. Therefore, the problem to solve now is how to monetize that content in
this harsh economic times.
Finding normal
This week Autlyn opened its door to various entertainers – musicians, TV and
talk show hosts, models, actors and actresses and so many more talented young
people.
What Autlyn basically wants to do, is to give these entertainers a chance to
make money on the platform. Autlyn is a business search engine connecting
buyers and sellers. And because Autlyn wants to be as diverse as possible it
saw an opportunity to sign artists to become their brand ambassador’s in
exchange for hosting their content on the platform.
Artists had to register their names as business names. Their art is their
business and their name is the brand. For businesses willing to join, they need
not worry, because their can put down their business identity instead. Site
features such as the social media button will enable them to add their social
media handles. The site also enables them to sell their content and their
merchandise online. Their content is of course protected from piracy and any
other malicious activity.
The site will also soon introduce the follow button which will enable them to
grow their viewership to their targeted audience. Inevitably, the site will
also add a live performance experience for the various diverse artists.
As we all come to terms with this new reality we also have to adapt to it. And
Autlyn has just provided a life line for these artists. And has shone a path to
what will most definitely be the new normal.
WRITTEN BY IAN MUCHINA(mylife705.home.blog)
EDITED BY DAVID WARUI.
