We have already seen the importance of having a blog in your website and how it factors in when it comes to SEO. Now we are going to see how images and words ultimately affect the performance of your website in search engine rankings.

One thing you have to know is that images account for at least 20% of our websites data i.e. they need more space because of their size. Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. They give the search engines important contextual information. Also, optimized images speed up page loading, which increases user engagement and search engine rankings. Image

optimization simply means enhancing quality and the size of the photo to meet the demands of the websites. In layman terms, uploading a low quality photo for a small save, will affect the overall quality of the website, whilst, uploading a good photo for a large size, will affect the time it takes your page too load.

Therefore, it requires a certain jin se qua, to get the right balance. But the right balance is key because according to studies, one second delay time leads 7% drop in conversions. And 40% of people abandon websites that take more than 3 seconds to load.

For words, you need to know how people looking for your product or service are going to search for it using any search engine. These words are known as SEO keywords. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Your words have to be unique. Diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competition. Not only should you try new keywords and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

Written by Ian Muchina

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